Snapchat is an app-based social media platform that allows individuals to engage friends by sending pictures, videos, and messages. But this isn’t all. Due to the social media platform’s evolution, Snapchat offers ways to reach potential customers that may have an interest in your business.
Businesses looking to engage Generation Z, individuals born between 1997-2012, as their target audience and market, using Snapchat is a necessity. Gen Z’s use Snapchat as a part of their daily routine and visit the platform multiple times during the day. Not only is the app popular with teenagers, but a large percentage of the users are between the ages of 12 and 34.
To improve your business’s traffic, leads, and revenue, you first need to fill out your information after setting up an account and share your website URL. Your success using Snapchat relies on you posting your story often to promote awareness and show that you are an active contributor.
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Remember, anything you post will disappear after 24 hours, so it’s vital to keep posting regularly. By doing so, your brand remains fresh in the minds of your followers. Remember not to overwhelm your audience with content; otherwise, your audience will lose interest.
The primary use of the app is Snapchat’s community filters, filters, and lenses. Filters provide a way to customize your content to engage your audience by adding frames and artwork to your snaps. Lenses provide an augmented experience, and by creating your own sponsored lens, you can boost engagement with your target audience.
You can even use paid sponsor ads to reach millions of potential customers or consider allowing an influencer to take over and promote your account to reach a broader audience.
Other ways to promote your business is by developing a new product, taking over an account, offering discount and promo codes, replying to your followers, and more! Snapchat provides advice and guidance to use the app in the best possible way to help improve your business.
Snapchat users like to take part in contests and challenges. Work on creating a connection between you and your audience. For example, ask followers to send photos and videos of them interacting with your brand so you can repost the photos and videos on your story. If you want to maximize your engagement, make sure you include a link to drive website traffic.
Are you harnessing the power of social media to amplify your message across social media networks? Don’t have time to manage your social media profiles? Maybe you need original and engaging industry-specific content? Contact the LARGO Connect team for more information on how we can manage your social network, build brand awareness, and drive website traffic, leaving you time to concentrate on your core business.