LARGO Connects social networking, and branding primer looks at how social networking platforms continuously redefine how users respond to tweets, posts, and content sharing. Our team studies industry trends to ensure our clients take advantage of the most relevant social trends to maximize engagement.
Social Networking and Branding Primer Platforms
Reaching the right audience requires posting to the right social networking platforms.
LinkedIn – a professional social networking platform that enables users to connect with colleagues, peers, and industry professionals to build and showcase their professional profiles, share insights, look for new careers, and explore new business opportunities.
X (formerly known as Twitter) – a social media platform where users share tweets, engage in conversations, and follow interests.
Facebook – has become a universal platform for personal communication, content sharing, and digital marketing, with a wide range of features, including news feeds, profiles, and messaging services.
Instagram – a popular social media platform primarily focused on visual content, allowing users to share photos and short videos, apply creative filters and effects, and interact with others through likes, comments, and direct messages.
Snapchat – a multimedia messaging app that allows users to send photos, videos, and text messages that disappear after a short period, typically seconds.
TikTok – is immensely popular among younger users for its innovative and creative approach to user-generated content, making it a hub for viral challenges, trends, entertainment, and digital marketing.
Photos, Graphics, and Videos
Video content is currently the most engaging form of media. A concise 30-second video can impact engagement more than a written blog or article. It is vital to remember that videos do not necessarily have to be professionally made to be effective. Some of the most compelling videos are the ones that are “raw” and filmed using a phone.
Blogging and Original Content Development
To attract potential customers and increase website traffic, blogging, and search engine optimization are crucial. At CONNECT, we collaborate with diverse clients to generate industry-tailored content that reduces reliance on articles sourced from other providers. Creating and regularly publishing original website content is the most effective approach to enhancing your online visibility.
Are you utilizing social media to boost your message? Don’t have the time to manage your social networks? Need original, engaging content specific to your industry? The LARGO Connect team can manage your social network, build brand awareness, develop content, and drive website traffic, leaving you time to concentrate on your core business.
This blog was initially published in 2020 and has been updated to reflect industry trends.
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