Is your business using TikTok? If not, why not? TikTok may seem tailored towards younger generations, but this is a great misconception. TikTok offers a platform for user creation and expression and allows people of different ages and other demographics to connect artistically. These features are useful to support your business and promote your product/message. TikTok has over 800 million users worldwide, making it an effective advertising tool that your business should consider.